BATH, UK - Abode PR, the specialist B2B Public Relations & content agency, is celebrating its 5th birthday. Now a team of 10, Abode PR has scaled sustainably whilst building the reputations of its technology clients in the hotel, short-term rental and 'living' property sectors.
The agency, masterminded by Founder and Managing Director, Jessica Gillingham, set out to help raise the profile of transformative technology solutions operating within the short-term rental industry. Under her strong leadership and vision, the scope of Abode PR’s work branched into the hotel, multifamily and ‘living’ property ecosystems as these sectors began to converge at a rapid pace.
Jessica Gillingham said “In 2017, the short-term rental industry was on a strong growth trajectory that only accelerated as a result of the Covid-19 pandemic. More specialist tech solutions began cropping up that fuelled this growth, some successful and others not, but all pointing towards the robustness of the industry.
“There’s been a very strong shift towards the integration of different technologies in all hospitality sectors over the past five years, and I’m particularly interested to see where the next five years will take us, given brands are evolving to meet the changing needs of today’s travellers and guests.”
Today, the Abode PR team comprises 10 people specialising in public relations, content marketing, and social media. As well as five years of business, the company is also celebrating 400% growth in revenue between January and December 2021.
In the last eighteen months alone, the agency won retained and project work for major short-term rental industry players Breezeway, Hostaway, PointCentral, Uplisting and Xplorie. Other client wins include ALTIDO, Safely, Airsset, BOOM, Buoy, Jetstream, Reside 3Sixty and Washbnb.
Jessica Gillingham added, “We wanted to take this opportunity to say thank you to all our clients, both current and previous, for helping us reach this milestone. It’s the fantastic work they do in their industries that inspires our team every day.”