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citizenM opens first San Francisco property


citizenM San Francisco Union Square marks the award-winning Dutch hotel brands’ first property in the Bay Area, with others to follow in the coming years.

citizenM opens its doors in San Francisco. citizenM San Francisco Union Square follows citizenM Los Angeles Downtown as the company’s second hotel in California this year, signaling the ambitious commitment to U.S. expansion, which will continue with five new U.S. locations opening in 2022.

In celebration of citizenM’s introduction to the city, citizenM San Francisco Union Square will open with a photography campaign on the exterior of its façade. Facing the neighborhood, citizenM will install a series of artwork on the ground floor retail space that captures the spirit of San Francisco through brightly colored, back-lit portraits. San Francisco is an ever-changing, ever-evolving city of dreamers, and these portraits will highlight the citizens who make San Francisco a home. The use of graphics, light, and color to create movement in the images will represent the significance of movements and progress in the fabric of citizenM as a brand, and San Francisco as a city. The installation will be live until December 8. 

As with all of its hotels, citizenM will bring art to the forefront of their San Francisco Union Square location with a series of commissioned works and existing pieces. A wide variety of in-room art, wallcoverings, and one of a kind pieces comprise the collection including works by Neo Matloga, Rainer Fetting, Jonas Ohlsson, Lu Pingyuan, Lakwena Maciver, Samuel Albert Borkson and Arturo Sandoval III, Mark Ulriksen, t.w. five, and Sharon Virtue.

The hotel will boast a standout, commissioned artwork by Los Angeles-based FriendsWithYou, the art collaboration between Samuel Borkson and Arturo Sandoval III, known for their work with the likes of Pharrell Williams and Diplo. Their artwork for citizenM San Francisco Union Square, titled Digital Sunflower, captures the citizenM dreamer’s essence throughout the hotel. Digital Sunflower is composed of simplified geometric abstractions with whimsical touches that will inspire a playful experience that will engage guests through the simple happiness found in a friendly smile, drawing on the connectivity and accessibility. Art found in communal spaces and rooms are similarly inspired and additionally will include pieces that speak to San Francisco’s celebration of diversity culture.

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