NEW YORK - MMGY NJF, the North American public relations, social and experiential marketing division of MMGY Global, announced it has been named the corporate communications and public relations agency of record in North America for LATAM Airlines, the leading airline group in Latin America. The agency will service the work from its New York and Miami offices. Efforts will focus on repositioning LATAM as a premium, inclusive airline and driving positive visibility and media for LATAM’s COVID-19 and bankruptcy recovery efforts, as well as generating interest in travel to LATAM’s South American destinations.
With its growing list of clients across Mexico and Latin America, including Costa Rica Tourism, Karisma Hotel & Resorts and Namron Hospitality Group, MMGY NJF has proven itself as an expert in providing public relations and marketing support to companies in the region. With the addition of its latest client, LATAM Airlines, along with the agency’s bilingual capabilities and a deep understanding of the Latinx market, MMGY NJF will continue growing this expertise.
“We are proud that LATAM Airlines has chosen us to help chart a course for their recovery during this incredibly difficult period for the aviation industry. With our sole focus on the travel industry and our proven track record of successful campaigns for Latin American clients, we believe we are uniquely positioned to help LATAM take their PR efforts to the next level,” says Julie Freeman, Executive Vice President and Managing Director of MMGY NJF.
As award-winning marketers specializing solely in travel and hospitality, MMGY NJF has created impactful public relations and social media campaigns for airlines, including Etihad Airways, Lufthansa and THAI Airways. With decades of experience, the agency has a unique advantage and deep understanding of the travel landscape that will help drive recovery for leisure, business and group travel for LATAM Airlines. MMGY NJF is also currently executing a wide variety of public relations campaigns for top travel brands, including the Costa Rica Tourism Board, Visit California, Travel Texas, Amtrak, the British Virgin Islands and Intrepid Travel, among others.