The platform will enable Ravn Alaska to make crucial, real-time decisions and changes to marketing operations and pricing.
Ravn Alaska, the airline that flies to destinations across the US state of Alaska, announced a strategic partnership with Planitas, the specialist in airline revenue analytics.
Ravn Alaska will analyze business operations for its routes across Alaska to include Northern Pacific Airways, its recently launched transpacific airline providing flights to destinations across the US and Asia. The airline will be using ADAPTiv ABIS, the analytics platform from Planitas, to power all revenue data analytics and performance insights, including connections traffic and partnership contributions.
ABIS will provide access to business intelligence regarding flight revenue performance, enabling Ravn to drill down to Passenger Name Record (PNR) level. The platform will enable Ravn Alaska to make crucial, real-time decisions and changes to marketing operations and pricing.
Rob McKinney, CEO of Ravn Alaska and Northern Pacific Airways, “We are making some major improvements to our operations, including greater visibility of our sales performance. ABIS will improve our forecasting and enable us to make business critical changes to revenue management strategies using real-time information. The quality of data that ABIS provides is essential to our ability to make commercial decisions on a day-to-day basis. I am looking forward to working with Planitas as we head into 2022.”
Simon Grennan, CEO of Planitas, said "Ravn Alaska is a progressive airline that is expanding its operations across Alaska and adding new long-haul destinations through its new business – Northern Pacific Airways. We have developed ABIS to be the best-in-class analytics software for understanding flight revenue performance and improving forecasting accuracy. ABIS will empower Ravn Alaska’s pricing and revenue management teams to improve sales and revenue streams by making better, more informed decisions. We are delighted to be working with Rob and his team.”
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