Midscale brand continues growth with more than 140 properties in pipeline.
ROCKVILLE, MD. – The Sleep Inn brand, a proven leader in the midscale lodging segment and part of the Choice Hotels International, Inc. portfolio, has surpassed 400 properties open worldwide and increased its pipeline to more than 140 hotels.
In 2018, the brand is projected to open hotels in several major markets, including Denver, Fort Worth, Houston and Jacksonville. In addition, Choice also recently reached a milestone with its 10th Sleep Inn and MainStay Suites dual-brand location opening. There are more than 70 dual-brand projects in the pipeline as the innovative concept grows rapidly in the U.S.
"The Sleep Inn brand continues to cement itself as a leader in the midscale segment," said Brian Quinn, vice president, franchise development, Choice Hotels. "Our strong Sleep Inn pipeline reinforces our unique ability to appeal to both guests and owners."
With the lowest build costs in the midscale segment, the Sleep Inn brand offers a smart, long-term investment opportunity. The evolved prototype, introduced in 2016, features an efficient footprint and an always in style design. From the nature-inspired timeless look, to the Dream Cup 'Perfect Sleep Tea' offering and exclusive ZENSES bath line, every element is designed to deliver a happy night's rest to guests of today and tomorrow.
"Choice Hotels has a deep understanding of the midscale space. And as owners' expectations and travelers' preferences evolve, the Sleep Inn brand is adapting with them," said Anne Smith, vice president, brand management and design, Choice Hotels. "Our cost-effective prototype and simply stylish design allow guests to Dream Better Here and provide franchisees with a great investment that never goes out of style."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
