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TravelBoom and The Brandon Agency release new consumer sentiment study on travel amidst COVID-19 second wave

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A nationwide research study provides insights into the impact of the delta variant on leisure travel consumers.

CHARLESTON, S.C. - A September 2021 joint study by TravelBoom and its sister agency, The Brandon Agency (TBA), releases new data on current consumer sentiment regarding leisure travel during the evolving COVID-19 pandemic.

The study, “COVID-19 Travel Consumer Sentiment,” includes the responses of nearly 2,000 individuals collected over seven days via online survey and panel outreach. With the growing uncertainty of travel in light of the newly emerging COVID-19 strains, TravelBoom and TBA set out to understand how the mindset of leisure travelers has changed.

The research focuses on three primary topics:

  • Vaccinations
  • Travel
  • Hotels/Accommodations

Key results of the study reveal that:

  • The majority of respondents were fully vaccinated, with four percent becoming immunized in response to the Delta variant.
  • Only one in 10 respondents indicated that they do not plan to become vaccinated.
  • Nearly half of respondents were hesitant to book a vacation or do not intend to book at all due to the Delta variant, and 39 percent will not travel until 2022 or later.
  • Most respondents indicated that if a hotel property provides a deep cleaning between guests, they would be more comfortable staying.

“With new developments in COVID-19 continuing to progress, we realize how important it is to stay vigilant in monitoring its impact on our key industries,” said Scott Brandon, CEO of TravelBoom and The Brandon Agency. “Research like this will help companies and communities better prepare for the ongoing changes in consumer behavior and sentiment so that they can weather the pandemic.”

TravelBoom and The Brandon Agency will continue monthly consumer sentiment monitoring until the confidence in travel returns to normal levels.

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