A recent spike in wellness tourism proves that Jordan is a hotspot for spas, retreats, rest and relaxation. As the global travel trend continues to gain momentum in 2018 and into 2019, more and more international travelers are finding their way to Jordan for the perfect wellness getaway.
With the famous, healing Dead Sea filled with some of the world’s best spa retreats and the stunning Red Sea Resort town of Aqaba, it is obvious why Jordan has become a popular spot for wellness retreats and relaxation in 2018. From the tranquil and vast desert landscape to the lagoons and desert oasis’, Jordan is a great backdrop for travelers looking to indulge and enjoy a vacation dedicated to wellness.
Wellness tourism is focused on sensory exploration and a prioritization of health beyond just physical wellbeing but a keen focus on mental, emotional and spiritual awareness. While the concept of vacationing is inherently focused on rest, wellness travel is more direct and purposeful as the guiding concept for the vacation. Whether is means spa treatments, meditation or just taking a moment to unplug and unwind, wellness travel is, in a sense, a cleanse from reality and a chance to escape everyday life and is intended to find balance, clarity and leave travelers refreshed and rejuvenated upon returning home.
More and more travelers from millennials to retired folks are seeking immersive travel experiences that are focused on health and well-being. According to research from Global Health and Wellness Tourism 2018, wellness tourism is one of the “Fastest growing global tourism niches”, and indicates an increase in the industry, up 12% from last year.
The industry experts at Tourist Jordan have seen a recent spike in travelers visiting Jordan exclusively for wellness travel. According to Tourist Jordan, travelers are inquiring and booking getaways devoted to detaching from where they came from. This is seen both in bookings along the Dead Sea, Red Sea as well as desert retreats. “Jordan offers travelers a therapeutic escape seen in the natural landscape and enhanced by some of the world’s best resorts,” says Tourist Jordan. “Travelers are pleasantly surprised when they arrive in Jordan, and leave feeling refreshed”.
Hotel Resorts like the Kempinski Hotel Ishtar Dead Sea offer travelers a first-class luxury experience in wellness in their exclusive European-style spa complete with 26 treatment rooms, 6 of which are situated uniquely outside, as well as a yoga studio, pool, gym, and tennis courts. The spa is oasis-like, calming and tranquil and instantly evokes a peaceful vibe. The Ma’in Hot Springs Hotel, tucked away in the mountains and surrounded by waterfalls offers guests an inclusive spa and access to the natural hot springs. Located approximately 13 km from the Dead Sea, it is the perfect escape for travelers really looking to feel off the grid. These hotels are among dozens of top choices that travelers can choose from, some even opting to visit multiple spas in the region to experience the multitude of unique treatments being offered. From Hammam Rituals to Dead Sea Mud Wraps, treatments are inventive, invigorating and incorporate both cultural and local elements.
The Dead Sea is one of the biggest attractions for wellness tourism in Jordan, known for its healing properties. The lowest point on earth found some 410 meters below sea level, the Dead Sea is a rare and spiritual place offering travelers a memorable, once-in-a-lifetime experience. Due to the salinity of the water, 31.5% to be exact, the water is buoyant and rather than swimming, visitors can float and relax in the soothing water. Nutrient-rich the water contains 21 minerals and is known to help treat many skin conditions such as eczema and psoriasis as well as other mild skin conditions like acne. The water in the Dead Sea has also been proven to help with chronic back pain and arthritis, making it an ideal visit for those seeking relief from various ailments and conditions.
Beyond this, Jordan also offers many skincare products utilizing the natural elements to promote wellness long after the vacation has ended for wellness travelers. Orjan Soap which comes from the Ajloun Forest, a nature reserve established by the Royal Society for the Conservation of Nature in Jordan is a natural product made from local and regional ingredients including olive oil, mint, pomegranate, and lavender. These soaps are made by the woman in the Orjan village, are 100% natural, and are both healing but also help to promote the women in the community and the local economy.
One experience that is uniquely Jordanian and an optimal getaway for wellness travelers is time spent in the Wadi Rum Desert. The desert is boundless and awe-inspiring, showcasing the vibrant hues and quiet calmness. Travelers can indulge in luxury camping retreats in the protected nature reserve, enjoying authentic Jordanian hospitality and a memorable opportunity to sleep under the stars in the middle of the desert. This is a rare and beautiful experience that can only be had in Jordan.
Another important element of wellness travel is enjoying the healthy and nutritious food. Jordanian cuisine is not only delicious but innately fresh and nourishing. With plenty of fresh, local produce, some of the best olive oil in the world and an array of Mediterranean flavors, travelers in Jordan can relax and embrace the ingredients and flavors regional to Jordan.
From spa treatments, natural hot springs, the healing Dead Sea, luxury hotels and a desert oasis, Jordan has a lot to offer travelers looking for a wellness travel experience. The key element is to find balance and incorporate wellness travel as part of maintaining a healthy lifestyle. Travelers who visit Jordan in search of health and wellness can return home with a restored sense of well-being and fond memories of the Middle East.