Solo holidays are enjoyed more than those shared with children. Access to Wi-Fi more important than access to a swimming pool. Sunshine and a cheap deal, the top reasons Britons holiday.
A survey of over 1,000 people by trusted travel price comparison website, dealchecker, has revealed that when booking a holiday, Britons seek access to Wi-Fi, guaranteed sunshine and value for money.
While Britons prioritise authentic local food (56%), when asked what makes a perfect holiday, there remains a need to stay connected, with access to Wi-Fi a top requirement for almost half of respondents (46%), surpassing the importance of access to a swimming pool (42%) or a swim-friendly beach (38%).
Factors that influenced Britons to book their most recent holiday included visiting somewhere new (29%), guaranteed good weather (26%) and value for money (24%), compared to the safety of a destination, which only 1% said influenced their decision to book.
Almost two thirds (63%) said that they enjoy going on holiday with their partner, when asked who they enjoy going away with most. It was also revealed that going on a solo holiday (9%) or with friends (11%) was more enjoyable than going away with their children (7%).
The top nine factors that make Britons book a holiday:
1) Sunshine (78%)
2) A cheap holiday deal (55%)
3) Culture & Food (55%)
4) Spending quality time with loved one(s) (54%)
5) Exploration & Adventure (48%)
6) Events or Attractions (30%)
7) Health benefits (25%)
8) Visit relatives (15%)
9) Work-induced stress (11%)
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
