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Avoya Travel announces strategic growth investment from Certares

New partnership to accelerate expansion as travel industry rebounds.

FORT LAUDERDALE, FL – Avoya Travel, one of the travel industry’s most innovative companies, announce that it has closed on an investment from funds managed by Certares Management LLC, a global travel, tourism, and hospitality investment firm. Certares joins brothers, Jeff and Michael Anderson, as Co-Owners of Avoya and together are committed to long-term growth and scaling its vacation platform. Terms of the transaction were not disclosed.

“We are honored to welcome Certares as a partner in Avoya Travel. It’s taken tremendous endurance to build our industry-leading platform and we are excited for our brilliant employees, independent travel advisors, and suppliers – especially during these unprecedented times,” said Jeff Anderson, Co-Owner and Co-CEO of Avoya. “We look forward to partnering with Certares to capitalize on the growth opportunities we see ahead as our industry begins its strong recovery.”

Avoya continues to invest in its people and technology which, despite the global pandemic, has driven record high customer satisfaction ratings. Avoya’s new investment from Certares will further position Avoya as an industry leader and accelerate the company in its pursuit to perfect vacation shopping, planning, and booking.

“We are thrilled to be partnering with the Anderson family as shareholders of Avoya and are cheering on the entire Avoya team,” said Colin Farmer, Senior Managing Director and Head of the Management Committee of Certares. “Through three generations of family leadership, Avoya has built an incredible team which has consistently pioneered innovative technology, industry-leading marketing and unmatched relationships with independent travel agencies, travelers, and suppliers. We are delighted to support the next phase of Avoya’s growth.”

The Anderson family has developed deep relationships in the travel industry for nearly 60 years and formed Avoya Travel in 2006. Co-Founders and brothers Jeff and Michael Anderson, having managed day-to-day operations for nearly a decade, will serve as Co-CEOs of Avoya. As part of the transaction, Brad Anderson will move to a senior advisory role and Van Anderson will retire. The first generation of the family in travel, Pal and Pat Anderson, started in the industry in Hawaii in 1964.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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