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Ticketing in social networks

amiando adopts Facebook as a new distribution channel for event organizers

amiando, Europe’s Online tool for event registration and social ticketing, will launch its Facebook ticket shop. This makes amiando the world’s first event organization tool that offers ticket sales via XING and Facebook. Event organizers are now able to combine Facebook, the social media giant, and XING, one of Europe’s most important professional networks as distribution channels for their events. Once again, amiando has demonstrated its role as a leading provider of social media tools for event organizers.

Events have always represented opportunities for social interaction and communication. amiando’s goal has therefore always been to utilize the potential of social networks for event organizers, given that this is exactly where the Internet becomes a place for social exchange.

This February, amiando’s online tool was integrated into XING, one of Europe’s leading business networks. The integration has allowed more than 11 million people to benefit from the full scope of the business platform and to manage the ticket selling and registration process for their events through the network.

With the release of the Facebook ticket shop as from today, event organizers will be able to use Facebook as an additional distribution channel. With a user base of around 700 million people, Facebook represents a huge potential platform for event promotion. Apart from successfully promoting your event, you will also be able to actually sell tickets via a user-friendly integration with the world’s largest social network.

amiando is now the only online event organization tool which allows hosts to sell their tickets and registrations through the world’s largest social network and through one of Europe’s leading business networks.

“Accessing the potential of social media for event organizers is one of our main goals,” says Felix Haas, CEO of amiando. “Apart from our free social media studies, we are constantly working on new and innovative tools which harness the potential of these networks in a user-friendly way. amiando is delighted to be the world’s first and only company to offer ticket shops within two of the leading social networks. We are the first to fully cover a leisure as well as a business sphere. This represents a further step towards our company goal and highlights our leading role in the social ticketing market.”

Geraldine Le Meur, producer & organizer of Le Web (Paris, Dec. 7-9, 2011), Europe’s biggest Internet event says, “LeWeb has always strived to use the most innovative tools, communication and distribution channels. amiando’s Facebook ticket shop shows us, that we have made the right choice in terms of event ticketing.”

In addition to LeWeb 11, the All Facebook DevCon, the Popkomm and the Hub Forum have also started to use the new amiando ticket shop.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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