Enhanced platform unifies the travel ecosystem, bringing new revenue opportunities to airlines by focusing on the complete passenger journey.
BOSTON – Guestlogix has introduced new platform features that bring unification to today's fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an industry first and offer the best of B2B and B2C travel technology, helping airlines and other travel brands streamline products and services for their customers, inflight, through destination and back home.
"The connected traveler wants a seamless, end-to-end experience regardless of what airline they fly, what airport they use or what hotel they stay at," said Robin Hopper, President of Guestlogix. "Our platform delivers this experience to travelers and helps airlines more effectively manage revenue, loyalty and customer relationships in today's highly fragmented travel environment."
Winning Over the Connected Traveler
Today's travelers have a "what I want, when I want it" mentality – and why not, when they can hire a private car service for a few dollars, right from their mobile phones, or take a trip around the world on a low-cost carrier. But most traditional travel merchandising platforms lack the crucial element of customer-centricity, even as airlines want to position their passenger-facing apps as delivery mechanisms for convenience and delight.
Airlines and other travel brands need a new solution to meet their customers' expectations, one that provides concierge-level service to the connected traveler. This means empowering passengers to use the app anytime, anywhere and for anything – booking flights and hotels, shopping at the airport, ordering limo service upon arrival, and using their loyalty points and miles as currency. It also means using available customer data to create personalized, localized and curated experiences.
The Guestlogix platform makes all this possible, helping airlines make sure they are "always there" for passengers pre-, during- and post-trip.
Platform Features and Capabilities
With a Traveler and Crew Experience app and robust backend tools for retail success, personalization and campaign management, the enhanced Guestlogix platform comes with everything an airline could possibly need to captivate today's connected traveler and deliver better journeys.
The platform's features and capabilities include:
- Traveler and Crew Experience app for inflight sales and beyond
- Inflight and travel retail solutions for sales and fulfillment in the air and on the ground
- Travel analytics helping airlines get to know the individual behind the booking
- Personalization and campaign management tools for smarter campaigns and customized offers
"The connected traveler is the future not only for our product roadmap but for the travel industry as a whole," said Robin Hopper. "We can help airlines get to where they need to be as retailers throughout the travel journey, while making their customers happier with personalization and experience curation."
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.