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ATM: First step in gaining foothold in ME market

The Middle East`s premier travel trade event, the Arabian Travel Market, is just the first step in securing a foothold in the lucrative Middle East market according to…

The Middle East`s premier travel trade event, the Arabian Travel Market, is just the first step in securing a foothold in the lucrative Middle East market according to Dubai based Fusion Marketing Management.



Exhibitors looking to the Gulf for their summer business should also build in an ongoing presence in the region to their marketing strategy. said Nicki Page C.O.O. Fusion Marketing Management. With a population of over 28 million and an average spend per person of $3,056 the Middle East is a primary target for inbound tourism according to many international tourist boards.



The Fusion team will be present at this year`s ATM to represent their clients and will be meeting with travel agents and tour operators as well as promoting some exciting new destinations.



Many hotels are now researching the growth of virtual offices throughout the region to assist in tapping into this lucrative market and are beginning to employ locally based representative companies to ensure sustained efforts in gaining market share Page says.



Fusion`s unique method of identifying practical methods of increasing sales for hotels has led to a 38% increase in GOP over 14 months for leading hotels in addition to a contribution to the doubling of local 5 star hotels` revenues year on year. In addition, Fusion boasts of 25 new Middle Eastern operators contracted for a leading hotel for pan Gulf business within the first few months achieved due to this unique Fusion approach.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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