With a continuous stream of new residents settling in the UAE, the regional car rental business is becoming increasingly more competitive according to analysts. Capitalising on the increased demand for…
With a continuous stream of new residents settling in the UAE, the regional car rental business is becoming increasingly more competitive according to analysts. Capitalising on the increased demand for cost-effective and reliable rental vehicles, Thrifty has made an unprecedented ‘attack’ on the market and this summer accordingly sees the launch of a promotional offer.
This offer coincides with a recent company expansion which has witnessed the signing of a major deal with the Majid Al Futtaim (MAF) Group and has seen mall counters opening in Deira City Centre, Mall of the Emirates and Sharjah City Centre, as well as a significant enhancement of their rental fleet, which now features a full line of vehicles.
“At thrifty, we are committed to price busting,” said Rahul Singh, general manager, Thrifty Car Rental.
“As the population of the UAE continues to escalate, so does the demand for good quality rental vehicles. However, with that demand comes a rise in the amount of car rental businesses and therefore an increasingly competitive market with an astutely value conscious consumer. Our low prices are therefore a direct reflection of this shifting market,” he concluded.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
