European Travel Commission

A landmark development for air and sea transport in South-Eastern Europe set to bolster societal cohesion and facilitate travel between

Applications are open to all tourist destinations across Europe, national, regional and local authorities, tourism boards and associations, destination management

The books are being published in conjunction with a research paper by ETC and the University of Surrey on the

Foreign tourist arrivals to Europe were 1.6% below 2019 figures in the final quarter of 2023. Chinese arrivals to Europe

45% of respondents across all markets prioritising a secure travel environment. High-quality tourism infrastructure ranks second, with 38% considering it essential.

European tourism nears pre-pandemic levels in 2023, driven by strong intra-regional and US travel, despite economic pressures. Uneven growth seen

This joint marketing initiative reflects the optimism both organisations have for the recovering Chinese market for Europe.

Go Türkiye rejoins Europe’s association of national tourism boards from 2024. ETC welcomes new associate members from the private sector

Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for

International tourist arrivals to Europe were just 3.2% below 2019 levels based on year-to-date data.