The new appointments, each based in the US, include Barbara Arena – Global Category Manager, Frasier Johnson – Learning &
Festive Road will use the STMP as a blueprint to guide clients to think more strategically about their programme.
These professionals will operate as an extension of the client’s internal travel team to help the organisation accomplish its broader
Festive Road Managing Partner Caroline Strachan said “As we enter a new era for travel and meetings management, we are seeing demand for
Festive Road says that the Purposeful Travel Era is the logical next step after the Permissible Travel phase, where companies