Key Data

Hotel and short-term rental data enrich destination intelligence for data-led decisions.

Founded in 1978, the ASSC is the leading source of knowledge and advocacy in Scottish self-catering. With almost 1,700 members,

Performance of Spanish vacation rental market trails Portugal and Europe but prices are becoming more competitive.

Revenue falling in real terms across Europe, the UK, and the U.S. Occupancy has fallen across the board.

Big falls in nightly rates may be due to a combination of factors, mainly the cost-of-living crisis and a rise

RevPAR, ADR, and occupancy all down in the US during first half of 2023. Real-terms revenue growth still eluded US

All STAMA members will be offered access to Key Data’s business intelligence and benchmarking tools, featuring over 30 key performance

In the US, ADR is down 1.9% but total nights booked for Q2 have risen 10.2% annually while occupancy has

Analysis from Key Data, which tracks trends in the short term rental market, shows London can expect an extra 30,595

STR returns rising above inflation.