Leading provider of eCRM and marketing automation solutions for the global hotel industry unveils its integrated Loyalty Management System at the world's leading travel trade show.
BERLIN – ITB 2015 – REPORT: ZDirect, a leader in above property marketing solutions and pioneer in hotel marketing automation, launches its new Loyalty Management System at the 49th annual ITB Berlin, taking place from March 4-8, at the Berlin Exhibition Grounds. ZDirect will be conducting continuous demonstrations of its Loyalty Management System at Hall 6.1 / Stand 156, alongside its extensive portfolio of comprehensive hotel marketing automation solutions. Like all ZDirect solutions, the integrated Loyalty Management System is fully customizable, and is designed with a variety of easy-to-use tools to help hoteliers maximize revenue, increase guest satisfaction, drive loyalty, and build long-term guest relationships.
A key component of ZDirect’s powerful eCRM solution, the real time Loyalty Management System includes a variety of useful features, such as:
- Guest portal access from mobile devices
- Points promotions and exclusions
- Redemption catalog with full customization
- Mobile notifications
- Apple Passbook integration for digital reward cards
- Social media account login and creation with Facebook and Twitter
- Reports dashboard showing loyalty growth and redemption status
- Ability for members to achieve status faster with stays at multiple properties within the group/chain
With these innovative mobile-friendly features, hoteliers can provide their loyalty program members with easy access to a variety of convenient features available through the Guest Portal on their own mobile devices. This includes the ability to set and manage account preferences, and receive mobile notifications of points, reward levels, etc. ZDirect’s Loyalty Management System also provides social media login integration, multiple language support and third party integration with various reward platforms including Alaska Airlines, Aeroplan and more.
“Increasing guest recognition, relevance, convenience and satisfaction enhances loyalty, and loyalty is key to driving our business forward, maximizing revenue and achieving our long-term goals,” said Sarah Kirby-Yung, executive director of marketing and communications for Coast Hotels. A Canadian-based hotel group with 39 franchised, owned, and managed properties in Western Canada and the Western U.S., Coast Hotels implemented the ZDirect solution portfolio-wide in December 2014 in order to replace disparate systems with a streamlined, integrated solution encompassing all aspects of digital marketing.
“To better communicate with our guests, we needed to do away with disparate systems that didn’t talk to each other,” continued Kirby-Yung. “We had one vendor managing our loyalty and rewards, others initiating our email campaigns and a third distributing surveys and reporting results. Doing business this way was very cumbersome, and it kept us from having a full view of the guest.”
ZDirect’s Loyalty Management System leverages a tight integration with the hotel PMS to streamline efficiency and provide hoteliers with a single view of guest profile data.
Loyalty program activity can be easily viewed and analyzed, using ZDirect’s enhanced visual reports dashboard.
“Disparate systems create inefficiencies in both cost and communication,” said ZDirect CIO Shayne Paddock. “By integrating the Loyalty Management System with our comprehensive eCRM and e-marketing tools, ZDirect can now provide complete hotel marketing automation on a single platform that gives our hotel clients valuable insight into their guests’ needs and preferences, while identifying key trends that can help in making strategic business decisions.”
The integrated ZDirect solution streamlines and centralizes a hotel’s entire electronic marketing initiative by providing the ability to track guest behavior and preferences across multiple platforms. A patented Dynamic Content Engine uses that data to create and automate individualized confirmations, pre-arrival emails, customer satisfaction surveys and more. The result is a highly personalized, on-going dialog and increased level of engagement.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
