BPR to represent Renaissance Hotels, Autograph Collection Hotels, AC Hotels by Marriott and Moxy Hotels.
LOS ANGELES – Ballantines Public Relations (BPR), the award-winning global lifestyle PR agency, announced that Marriott International Lifestyle Brands has chosen the company as their official international public-relations agency of record. BPR is founded on the principles of establishing key global media relationships, implementing strategic thinking and mounting innovative campaigns. The company represents consumer-driven clients in the travel, leisure, dining, beverage, entertainment, nonprofit, real estate, art, design and government sectors. For the Marriott International Lifestyle Brands – specifically the Renaissance Hotels, Autograph Collection Hotels, AC Hotels by Marriott and the newly launched brand Moxy Hotels – the agency has been hired to provide high-value, high-impact strategic guidance for those four brands, with the goal of positioning the entire portfolio as the world’s premier global lifestyle hospitality company.
“We are honored to be working with Marriott International Lifestyle Brands and to be part of the innovations they are forging in the hospitality industry,” says Sarah Robarts, President and Founder of BPR. “As they expand into the lifestyle sector with a new vision for engaging a wide variety of international travelers, we are excited to bring our expertise and knowledge to the Marriott International Lifestyle Brands team, to further elevate their new and evolving brands.” Robarts has executed many national and international award-winning PR campaigns and has worked with many internationally renowned companies and corporations. Sarah’s professional network and connections span across the industries of hospitality, travel and tourism, entertainment, film and television, as well as technology and gaming, art and design, and health and fitness. Under Sarah’s leadership, BPR was named one of the Top 50 Women Owned Businesses in Los Angeles as well as one of the Top 10 Los Angeles PR Firms by the Los Angeles Business Journal. In addition to Robarts, BPR brings a strong creative team to lead the Marriott International project.
Senior Account Director Dara Toulch has been instrumental in developing and successfully executing PR campaigns for internationally recognized hospitality brands; Senior Strategist East Coast Tammy Peters previously served as the in-house director of communications for the Mandarin Oriental Hotel New York; and Senior Strategist West Coast and International Lyn Winter brings over 25 years of experience working with major international corporations, institutions and individual leaders in the fields of contemporary art, design, fashion, architecture, music and media. This dynamic group collectively brings over six decades of diverse global expertise in public relations, marketing and brand strategy to the Marriott account. “We are thrilled to be working with the dynamic BPR team, whose successful track record proves their ability to execute successful PR campaigns across the globe,” said Verona Carter, Global Director of Public Relations for Marriott International Luxury and Lifestyle Brands. “The team’s global lifestyle media and influencer relationships, extensive knowledge in branding for lifestyle companies and expertise in travel, tourism and hospitality will be instrumental in further enhancing the reputation of Marriott International Lifestyle brands.”
BPR adds Marriott International Lifestyle Brands to its expanding roster of international clients, which include UK TI (UK Trade & Investment), Disney, Lionsgate, Mandarin Oriental Hotel Group, Caesarstone, Motorola, AKA (luxury extended-stay properties), The Sunset Marquis Hotel, FOX, SONY, Universal Music Group, Marvel, Warner Brothers, Starbucks Coffee, Delta Airlines, American Airlines, Virgin Atlantic, Four Seasons Resorts, Albuquerque Studios, Sun Center Studios, Culver Studios, Raleigh Studios, City of West Hollywood, New Mexico State Tourism Department, State of South Carolina Film Office and West Hollywood Design District, among others.
Renaissance Hotels represent a rebirth of lifestyle boutique hotels for the business traveler, and is positioned as the marquee brand for the Next Gen consumer. Every element of the brand is designed around defying the notion of “conventional” business travel with the idea of making business travel fun.
Autograph Collection Hotels is an evolving ensemble of strikingly independent hotels. Exactly like nothing else, each destination has been selected for its quality, bold originality, rich character and uncommon details. From near to far, iconic to historic, the result is an array of properties that is nothing less than unique, nothing short of collectively exceptional.
AC Hotels by Marriott is a lifestyle brand that currently offers a portfolio of more than 78 hotels throughout Spain, Italy, Portugal and France, along with New Orleans. Growth plans for the brand include the 2015 opening of its next North American locations in Kansas City’s stylish Westport neighborhood, in Washington, D.C., and in the heart of Miami Beach. In all, more than 30 additional hotels are set to open within the next three years throughout the U.S. and Latin America.
Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique hotel concept for the budget savvy traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. Moxy is entering the U.S. market in a bold way, with eight identified projects slated for 2016 in major metropolitan locations including New York City (Chelsea, Midtown and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.
Marriott International, Inc. is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton, BVlgari, EDITION, JW Marriott, Autograph Collection Hotels, Renaissance Hotels, Marriott Hotels, Delta Hotels and Resorts, Marriott Executive Apartments, Marriott Vacation Club, Gaylord Hotels, AC Hotels by Marriott, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, Protea Hotels and Moxy Hotels. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards, and The Ritz-Carlton Rewards program, which together surpass 50 million members.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
