Using data gathering technologies combined with behavioral analytics, they will develop data-driven capabilites that create personalized experiences for event attendees, and meaningful and actionable intelligence for show organizers and exhibitors.
FREDERICK, MD. – Experient, a Maritz Travel Company, and TurnoutNow, two of the meetings and events industry technology giants, have partnered together to define the industry’s future. Using data gathering technologies combined with behavioral analytics, they will develop data-driven capabilites that create personalized experiences for event attendees, and meaningful and actionable intelligence for show organizers and exhibitors.
David Ely, Senior Vice President of Sales for TurnoutNow, said, “The goal is simple – we want to turn these behavioral insights into personalized experiences that all event constituents will never forget.”
TurnoutNow has focused on BLE (Bluetooth Low Energy) technology for years. Their proprietary beacon and receiver system has led to the development of cloud-based, data analytics technology that will change how show organizers, exhibitors and attendees view events in the future. TurnoutNow’s technology captures a three-dimensional view of the event, in real-time, and extracts actionable insights from the data.
“Experient is focused on bringing experiential design into our clients’ events for the betterment of the attendee,” commented Michael Guerriero, Division President for Experient. “Understanding the true behaviors of event guests is critical to providing customized experiences in the future. ‘Show me you know me’ will be the expectation of our future event participants. The products and services that we develop with TurnoutNow will reinvent meetings and tradeshows in the future.”
Experient, a Maritz Travel Company, leads the Meetings & Events Industry as one of the best-known and most respected brands in the world. This reputation is earned with each meeting, convention, tradeshow, conference, sporting event and exhibition produced for clients. Professionals are dedicated to Perfecting the Event Experience through experience design, attendance building, risk management and security, revenue generation and cost savings, and event intelligence. Across the globe, association, tradeshow, sports and government clients turn to Experient for the best in unified registration and housing, event planning and management, site sourcing and contract negotiation, mobile event platform, lead retrieval, data management and marketing. Experient creatively engineers and fully integrates the total event experience–one that is distinct, memorable and remarkable–while driving data analytics and bottom line results.
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