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HEDNA extends its educational program offerings into Latin America&the Caribbean

In a major move to further its mission to expand the availability of educational opportunities related to electronic distribution, the…

In a major move to further its mission to expand the availability of educational opportunities related to electronic distribution, the Hotel Electronic Distribution Network Association (HEDNA<.>) has decided to present their HEDNA University two-day seminar in several key locations in Latin America and the Caribbean during the upcoming months.



Roland Tanner, President of HEDNA and Vice President of Information Technology and Distribution for Utell said: The response to our educational initiatives in North America and Asia/Pacific indicates that there is a significant and growing need for information on how to best capitalize on the marketing resources available through electronic distribution.



According to Mike Hampton, Ed.D., Chief Executive Officer of HSA International, The introduction of HEDNA University into Latin American and the Caribbean will offer a resource through which hotels in those regions can develop more competitive capabilities, particularly at a time when it’s needed most. HSA, a worldwide leader in providing training, consulting and mystery call services to the hospitality industry, has partnered with HEDNA to manage, market and deliver the program.



The seminar, entitled: Understanding Distribution Marketing for Hotels Through The GDS (Global Distribution System) and Internet has been adapted for the Latin American and Caribbean regions so that content for the course specifically addresses issues pertinent to the hotels there. The series of locations and dates for the program include:


  • Sao Paulo, BRAZIL, Monday & Tuesday, September 9 & 10, 2002

  • Santo Domingo, DOMINICAN REPUBLIC, Thursday & Friday, September 12 & 13, 2002

  • Lima, PERU, Monday & Tuesday, September 16 & 17, 2002


Recognizing the challenges being faced economically by hotels in most Latin American and Caribbean countries, HEDNA has decided to set special pricing to enable a broader audience to participate in the sessions.

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