The Travel Business Roundtable (TBR) today announced its participation in Prepare for Takeoff, the Transportation Security Administration’s (TSA) new passenger awareness campaign to inform travelers about new security measures at the nation’s airports….
The Travel Business Roundtable (TBR) today announced its participation in Prepare for Takeoff, the Transportation Security Administration’s (TSA) new passenger awareness campaign to inform travelers about new security measures at the nation’s airports. The campaign will help passengers prepare for travel before they go to the airport and assist them once they arrive.
Passengers are encouraged to actively participate in the Prepare for Takeoff campaign by becoming familiar with the new timesaving tips and recommendations to help minimize stress. As a part of that effort, TBR is supporting the TSA mission and has committed to help distribute educational information to the public.
The three major objectives of the campaign are to:
- Prepare passengers for travel before they arrive at the airport;
- Decrease hassle for passengers at the airport; and
- Increase the public’s confidence in and use of air travel.
Public education will occur on two tracks – at home and at the airport.
The Prepare for Takeoff campaign hopes to effect changes in traveler behavior that support smooth and efficient air travel.
- Educated passengers will arrive at airports equipped with knowledge and realistic expectations.
- They will be alerted to steps they can take to increase security and to help them move through security checkpoints more easily.
- They will be less stressed and more likely to have a satisfying experience.
We were eager to help passengers prepare to travel through the nation’s airports, especially in light of the recent changes, said Jonathan Tisch, TBR chairman and chairman and CEO of Loews Hotels. As we prepare for the busy holiday travel season, the Travel Business Roundtable is confident that these initiatives will better prepare travelers and will help reduce the hassle factor experienced to date.
The Prepare for Takeoff campaign is an integral part of the TSA’s overall plan for providing world class security and world class customer service, said Adm. James M. Loy, Acting Under Secretary of Transportation for Security. With leaders from the aviation, travel and tourism industries participating, and cooperation from well-prepared travelers, the TSA’s resources can be more efficiently focused on providing maximum security for everyone.
Other partners in this campaign include the airlines, travel agents and customer service organizations that interact with air passengers. Educational information and messages are available on the TSA website at www.TSATravelTips.us and at the Travel Business Roundtable’s site at www.tbr.org.
The Travel Business Roundtable (TBR) is a CEO-based organization representing all sectors of the travel and tourism industry. In addition to the major airlines, car rental companies, travel management agencies, hotel chains, TBR’s membership roster also includes companies such as The Coca-Cola Company, USA Today, the National Football League, and the International Council of Shopping Centers, demonstrating the broad scope and diversity the industry represents. In 2000, travel and tourism was the nation’s third largest retail industry and second largest employer with more than 18 million people working directly and indirectly in the industry.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
