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The impact of new technology on business events planning in 2023

The prominent service robot Pepper and Head of ITB Berlin David Ruetz welcomed all guests of the eTravel World at this year’s show to discuss the future of travel technology.

Let’s take a look at some of the main and most significant impacts of new technology on business events planning in 2023.

The world of business events planning has undergone a series of significant changes over the last few years. Thanks to new technology, the world of event planning has evolved faster than ever before in the last decade and packed more developments into the last five years than the previous 20.

In 2023, this constant, continuous change shows no sign of abating. If anything, the pace of change shows signs of increasing, with the use of new technologies becoming more prevalent and sophisticated, with many new tools and features that will make event planning easier, more efficient, and more engaging for attendees.

The importance of new tech can hardly be overstated, whether you are putting together incentive cruise packages, planning networking events, or organizing conferences. So let’s take a look at some of the main and most significant impacts of new technology on business events planning in 2023.

Virtual and hybrid events
Virtual events took off between 2020 and 2022, largely due to the onset of the COVID-19 pandemic. But even with the move back to in-person working, virtual and hybrid events have remained as a mainstay of the business world and will continue to be a major trend in 2023.

These events offer many benefits, including cost savings, increased accessibility, and the ability to reach a larger audience. Virtual and hybrid events allow attendees to participate from anywhere in the world, widening the talent pool, and attendees can interact with presenters and other stakeholders in real-time using chat features and virtual networking tools.

Artificial intelligence and machine learning
Artificial intelligence (AI) and machine learning (ML) are transforming every industry, and events is no exception. In 2023, AI and ML will be used to create more personalized experiences for attendees, automate tasks such as registration and check-in, and provide real-time data analysis for event planners. AI-powered chatbots will also be used to provide attendees with instant support and assistance. This turbo-charges the ability of event planners to present engaging, interesting, and useful events, and curate incredible experiences for delegates.

Augmented and virtual reality
In the last couple of years, augmented reality (AR) and virtual reality (VR) technologies have become significantly more accessible and affordable, making them increasingly popular for business events. These groundbreaking technologies can be used to enhance the attendee experience by creating immersive environments, providing virtual tours of event spaces, and showcasing products and services in a more engaging way.

Smart event spaces
From smart lighting and temperature control to digital signage and venue management, smart event spaces are increasing prevalent. By using the Internet of Things, event planners can control the environment of an event remotely, making it possible to create a far more bespoke and customized experience for attendees.

Data analytics and personalization
Data analytics and personalization are becoming more important in business events planning. Events planners can now capture a vast amount of information on attendees, and use these analytics to gain insights into attendee behavior and preferences, allowing them to create more personalized experiences in the future. This data can also be used to improve event planning and decision-making.

Security and privacy concerns
However, while technology does offer a stunning array of opportunities, it also brings with it challenges that most be faced and overcome. As technology becomes more prevalent in the events industry, security and privacy concerns are becoming more important. Event planners must ensure that the personal data of attendees is protected and that the technology used is secure and reliable.

New technology will continue to have a significant impact on business events planning in 2023. From virtual events to artificial intelligence, the increasing prevalence of tech opens up incredible opportunities to create more engaging, personalized, and memorable experiences for the entire industry.