To tap into the growing online shopping market share, businesses must find the right CMS.
E-commerce is redefining commercial activities globally because of a personalized experience, increased internet access, social media integration, and convenience. Experts project global retail e-commerce sales to reach 7.4 trillion in 2025, making online shopping an invaluable opportunity for retail businesses.
Increased internet penetration and access are strengthening smartphone use globally. Digital devices enable users to access digital shopping platforms conveniently, promoting online businesses. In addition, the implementation of 4G and 5G technologies will positively impact market growth because they offer buyers a seamless, uninterrupted shopping experience.
The E-commerce platforms that power the digital marketplace
Every online business needs an e-commerce platform to establish a digital store with functionalities and features capable of driving traffic, generating leads, and increasing sales. A powerful e-commerce software supports the 24/7 availability of goods to a vast customer reach, reduces operational workload, simplifies shopping experiences, and reduces advertising costs.
Nonetheless, not all platforms guarantee these benefits because of differences in functionalities and features. As the e-commerce industry is growing, these solutions compete to offer the best services to online businesses. Consequently, choosing the right one can be challenging with many good market options. Let’s explore some of the best digital shopping CMSes that can help you launch your website quickly and generate more leads and sales.
Shopify
Shopify is a popular e-commerce platform that offers flexible plans for online businesses. The all-in-one software provides everything a business needs to set up an online store. Even though it’s beginner-facing, it is capable of handling large sales. Millions of online stores currently use Shopify, making it the most popular platform globally. In 2021, the company generated over $4.6 billion.
The CMS offers a starting package of $19 monthly, which is higher than other top-tier platforms. Nonetheless, note that the Shopify plan comes with unlimited bandwidth and lets you post as many products as you wish, supporting growth. Small businesses interested in leveraging selling on social media can also take advantage of Shopify Starter, which costs only $5 monthly.
Unfortunately, Shopify Payments is not available in all countries. Nonetheless, IPRoyal proxies for Shopify allow buyers to complete purchases regardless of their location.
BigCommerce
BigCommerce lets you build, run, and manage your online store even with limited technical knowledge because of its stellar support team. With a 15-day free trial, you can boost your business’s online growth using its tools, functionalities, and features. BigCommerce is suitable for extensive inventories, simplifies e-commerce management, drives more online traffic, and guarantees a high sales conversion rate.
BigCommerce pricing options include standard ($29.95/month), plus ($79.95/month), pro ($299.95/month), and enterprise. The enterprise option is perfect for larger companies that want to manage several storefronts and gain access to APIs. Unfortunately, the platform is not suitable for smaller inventories. Additionally, making design changes to your business website can be a hectic process.
Zyro
Zyro is a beginner-friendly e-commerce website builder that makes it easy for businesses to create professional online stores. It offers free web hosting, allowing you to focus on growing your business. Its simplicity makes it suitable for small e-commerce stores.
Small businesses opt for Zyro because of the low-entry barriers in pricing and learning. The platform also features a content delivery network (CDN) which helps make your online shopping website faster and more resilient. You can establish a basic online store for less than $5 per month.
Unfortunately, the low-entry barrier comes at a cost. Zyro has a maximum inventory limit of 2,500 products, making it unsuitable for large businesses. In addition, it only allows integration with limited apps, notably Google Analytics and eBay.
Wix
Wix is undoubtedly the easiest-to-use e-commerce platform suitable for stores with fewer than 100 products. The site offers an alternative to building a full-on website and hassle-free coding. The platform lets you create a personalized website using free themes and templates.
Wix's intuitive technology and powerful built-in features give you the freedom to design a professional website for your business with limited technical knowledge. In addition, you can easily edit your site and add new pages, content, and interactive elements.
Conclusion
Hands down, e-commerce is the future of trade because it enables small- and large-scale businesses to enhance revenue by providing access to a large customer base. E-commerce deconstructs geographical restrictions that limit sales.
To tap into the growing online shopping market share, businesses must find the right CMS. This search remains challenging because of the different functionalities, features, and tools. However, these top-tier platforms have proven effective for online businesses of various categories and sizes.
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Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
