Membership triples as Ascott’s loyalty programme turns one.
As The Ascott Limited’s (Ascott) loyalty programme, Ascott Star Rewards (ASR), turns one this month, it is offering its members more value and flexibility in the midst of the COVID-19 situation.
- Bonus points: ASR members will receive 20% more points if they choose to receive refund in ASR points for cancellation of their bookings. This is valid for bookings made before 20 April 2020.
- Extending ASR tier status and points: Guests can continue to use their ASR points for future stays and earn points towards their current tier status for an additional year until 2021. The expiry of their current balance of ASR points has been extended until April 2021.
- Extending ASR global benefits to corporate travellers: Besides making accommodation arrangements with Ascott through their company’s corporate bookers, corporate travellers now have the flexibility of booking online directly with Ascott and start earning ASR points towards their Ascott Business Travel account.
In his message to ASR members, Mr Kevin Goh, Ascott’s Chief Executive Officer, said: “ASR turns one this month. As one of the first loyalty programmes in the serviced residence space, we will continue to get our members further with no cap to points earned, and no minimum or blackout dates when you choose to redeem your points across our growing portfolio of serviced apartments and hotels. We would like to thank you for sticking with us through this period of uncertainty, with a little gesture of our own. We hope these additional boosts will help you go further for your future stays, whether it is to stay longer, to travel farther, or simply to upgrade to a better room.”
ASR continues to expand its reach globally
Since its launch in April 2019, direct bookings online and revenue from ASR members have quadrupled. ASR membership has also tripled. ASR is the first loyalty programme in the serviced residence industry to offer full flexibility to earn and redeem points. Members can earn and redeem points across over 180 participating properties in more than 80 cities and 27 countries. Today, most of the ASR members are from China, Australia, Singapore, France, Philippines and Malaysia. 90% of bookings through Ascott’s websites are made by ASR members.
ASR members will continue to have a growing choice of properties across the globe as Ascott further expands its global footprint.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
