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Small Luxury Hotels of the World appoints international MICE partners

SLH strengthens qualified group leads and group sales support for independently owned boutique hotel members to meet growing demand for events and group travel.

Small Luxury Hotels of the World (SLH) announces new international MICE partnerships within its key source markets to provide its luxury hotel portfolio with increased group bookings. The new strategic alliances formed with Reilly Resort Representatives (RRR) for the North American market, Avenue Sales & Marketing (Avenue) for the EMEA market and Heavens Portfolio for Asia are match-made to marry the extensive clientele of the three agencies with SLH's portfolio of distinctive, boutique-style hotel solutions across the globe.

From intimate meetings to hotel buyouts and private events, SLH’s independently owned luxury hotels have unique and inspiring spaces to meet the booming demands for small group events in a post-pandemic era. SLH properties offer a range of solutions for corporate group clients – including BMW to GlaxoSmithKline – with the ideal meeting, small conference and event spaces; luxurious accommodations; work-friendly amenities; warm service; and high-end group experiences.

“We are thrilled to enhance the value of the average meeting, conference or event with the individual character and special charm that each of our SLH hotels provide. Small Luxury Hotels of the World collection of boutique hotels in more than 90 countries enables our partners, Avenue, RRR and Heavens Portfolio to provide their clients with some of the most distinctive, individually spirited hotels around the world," says SLH’s Managing Director Richard Hyde.

Reilly Resort Representatives is a female-owned and operated group sales and marketing representation firm in North America providing custom-made group sales support to independently owned luxury hotels and resorts. RRR also connect hotels to qualified group leads by out bounding sales, trade show representation, hosted quarterly events, and monthly qualified planner meetings. The properties their clients seek are not your typical box-brand, but rather for groups seeking a boutique style resort experience with exceptional amenities and one-of-a-kind group experiences.

Avenue Sales & Marketing is a UK-based representation company specializing in the luxury hospitality industry. Started in 2000, Avenue represents over 100 luxury hotels worldwide, have over 50 years of combined experience. With in-depth knowledge and experience in the Corporate, Leisure, Conference and Incentive market, Avenue delivers a total sales and marketing proposition.

Asia-based Heavens Portfolio has a team of over 50 experts and similarly works with a curated collection of some of the world’s most luxurious travel brands. They offer an impressive high-end clientele and help to expand networks in Asia’s most influential and discerning markets.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.