Last week Mahlatini marks another landmark in their company history, as they unveil a new brand identity aligned to their vision.
Mahlatini, the UK’s Best Safari, Wildlife and Nature Holiday Company (British Travel Awards 2016 and 2017), has opened the doors on its first permanent base in Africa, with a dedicated sales and product office in Cape Town. Founded in 2002, Mahlatini is a specialist tour operator with an exclusive focus on tailor-made travel to Southern and East Africa, along with the Indian Ocean Islands.
Co-founder and Director of Sales, Greg Fox leads the SA division. “First-hand product knowledge and excellent supplier relationships are central to Mahlatini’s success. As the company continues to grow exponentially it was a natural move for us to have a physical presence in South Africa.” Greg is supported by three senior travel experts in the Cape Town office – Nicki Mulherbe Wray, Monique van Eeden and Bjorn van Huyssteen – new recruits to the Mahlatini family, but with a combined 60 years’ plus experience in tailormade African luxury travel.
Last week Mahlatini marks another landmark in their company history, as they unveil a new brand identity aligned to their vision. Chris Goldring, Co-founder and Director of Operations explains, “Our new script-style logo mark reflects the personalised service and unique nature of every trip we design. Our new tagline, ‘Life’s great journeys’, recognises the privilege we feel in creating life-changing travel experiences, often in celebration of our clients’ personal life milestones.”
The rebrand programme includes a top-to-bottom redesign of the company’s website, all digital and print communications, as well as the launch of a signature video.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
