Key markets in the country, Rome and Milan, each reported absolute occupancy below 10.0% at 6.6% and 4.0%, respectively. The country’s downward trend in occupancy began in late February.
LONDON – Reflecting the impact of the COVID-19 pandemic, Europe’s hotel industry reported unprecedented performance lows during March 2020, according to data from STR.
Euro constant currency, March 2020 vs. March 2019
- Occupancy: -61.6% to 26.3%
- Average daily rate (ADR): -8.1% to EUR96.13
- Revenue per available room (RevPAR): -64.7% to EUR25.27
The absolute occupancy and RevPAR levels in Europe were the lowest for any month on record.
Local currency, March 2020 vs. March 2019
Italy
- Occupancy: -90.8% to 6.2%
- ADR: -22.0% to EUR89.60
- RevPAR: -92.8% to EUR5.52
The absolute occupancy, ADR and RevPAR levels were the lowest for any month in STR’s Italy database. Key markets in the country, Rome and Milan, each reported absolute occupancy below 10.0% at 6.6% and 4.0%, respectively. The country’s downward trend in occupancy began in late February.
United Kingdom
- Occupancy: -50.8% to 36.5%
- ADR: -9% to GBP79.49
- RevPAR: -55.3% to EUR28.99
The absolute occupancy and RevPAR levels were the lowest for any month in STR’s U.K. database. At the market-level, London’s occupancy fell 60.0% to 32.7%.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
