European Incentive & Business Travel & Meeting Exhibition (EIBTM), the most important European fair in the area of events and incentives …
European Incentive & Business Travel & Meeting Exhibition (EIBTM), the most important European fair in the area of events and incentives , announced, during its opening, in Geneva (Switzerland), that it will hold an edition for the Latin American market, in the same patterns, in April 2004. The Fair will be held in Sao Paulo.
The president of Embratur, Eduardo Sanovicz, spoke on behalf of the Brazilian delegation, accompanied by the President of ABAV (Brazilian Association of Travel Agencies), Tasso Gadzanis, the Superintendent of Sao Paulo Convention & Visitors Bureau, Marcia Villela, and the Sales Director of Anhembi Tourism and Events, Rubens Boffino, representing Sao Paulo City. At the time, Sanovicz, analyzing the international juncture, emphasized the importance of Latin America as a destination for the demands of the tourism sector, and especially for the events and incentives segment.
Brazil is ready to assume its role in the economic development of Latin America and I am sure that the coming fair, a partnership with REED (organizer of the event) and ABAV, with our support and the involvement of SPC&VB and Sao Paulo`s City Hall, will generate great businesses for all, said Sanovicz. For Gadzanis, the time has come to give the duly importance to the events and incentives segment. It is the product that travel agents can and must invest in.
EIBTM is the first event in which Brazil takes part after the National Tourism Plan was launched by President Luiz Inacio Lula da Silva, at the end of April. At that time, he incited all government members, as well as entrepreneurs and tradesmen, to give their full attention to and to go for more events and businesses for the country: Brazil wants your next event.
Embratur – Brazilian Tourism Institute, from now on, will exclusively take care of the promotion, marketing and support to the commercialization of the Brazilian products and touristic services abroad.
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