With inspiring case studies from cities around the world, the report presents a high-level guide for Destination Marketing Organisations (DMOs) on how to move forward and leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.
City Destinations Alliance (CityDNA) and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organisations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a focus on people rather than place.
The report outlines eight areas of action for PMMOs to address in order to support citizens and attract diverse groups of people who can bring value to the city. These include attracting people who create value, articulating constructive place narratives, activating places and spaces, supporting community engagement, enhancing citizens' wellbeing, balancing the needs of residents and visitors, understanding how people really behave, and transitioning towards new forms of partnership.
With inspiring case studies from cities around the world, the report presents a high-level guide for Destination Marketing Organisations (DMOs) on how to move forward and leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.
CityDNA President, Petra Stušek, commented on the report, saying, “We are committed to a regenerative, inclusive and responsible visitor economy that benefits people, place, planet, and prosperity. It is a great pleasure to present our community with this distinctive report on understanding the challenges and opportunities in the transition of urban areas towards holistic place making.”
TOPOSOPHY CEO, Manolis Psarros, added, “We hope that this guide can help lay the foundations for successful Place Making and Marketing Organisations to support their cities across Europe.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
