Level 2 status achieved ahead of schedule.
ATHENS, GREECE – Sabre Corporation, leading technology provider to the global travel industry, has accelerated the evolution of its distribution and retailing technology by becoming International Air Transport Association (IATA) NDC Level 2 capable as an IT provider. The achievement comes several months earlier than planned.
In October this year, Sabre announced intentions to achieve Level 2 status as an IT provider by mid-2018. Bringing this forward advances the company’s plans to lead the industry in enhancing the way airlines retail and distribute their products through an end-to-end NDC-enabled retailing solution.
“This is an important milestone for Sabre as we continue to execute on our NDC-enabled airline retailing and product distribution strategy,” said Rodrigo Celis, vice president, product management at Sabre. “Through our significant direct and indirect channel capabilities, we believe we are uniquely positioned to help unlock the value of personalized retailing with a true end-to-end solution. Our commitment remains steadfast to accelerate the development of a platform that accommodates flexible offer management and product distribution.”
Sabre is also certified as an NDC Level 1 aggregator, with a roadmap to reaching level 3 in 2018. Reaching Level 3 will provide different suppliers with flexible, new ways to connect, retail and distribute their products in the travel marketplace. Sabre’s GDS and robust airline solutions IT already deliver an end-to-end retailing solution that works for both direct and indirect channels from offer creation through to fulfilment. Going forward it is expected to span offer creation that leverages our vast data and analytics resources across all distribution channels.
“We applaud Sabre’s achievement and receipt of NDC Level 2 certification, which represents another important step forward for NDC, and look forward to its Level 3 certification on the aggregator side,” said Yanik Hoyles, NDC program director at IATA. “As an NDC-capable IT provider, Sabre will now be able to broaden the scope of NDC through its passenger reservations system, and help transform the way air products are sold and merchandised to travel buyers.”
More than 225 airlines currently use Sabre’s technology to decrease operational costs, increase profit and transform the way they serve travellers – including many of the world’s largest carriers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
