All respondents in a new study conducted by an online bathroom retailer who had identified a ‘luxurious bathroom’ as a key priority when booking a hotel were then presented with a list of bathroom features and asked to disclose which were most important. The majority of respondents (41%) indicated that a bath was most important, whilst a shower came in second with 29% of votes.
A new study conducted by an online bathroom retailer has revealed Britons’ key criteria for hotels when booking a romantic holiday or weekend away. Researchers found that a ‘luxurious bathroom’ topped the list of most important features alongside a ‘central location’ and a ‘feature bed’.
In order to investigate what is most important to couples seeking a romantic getaway, an online bathroom retailer in the UK has decided to conduct an independent survey to analyse the priorities for Brits when booking a hotel hideaway, with the bathroom striding into first place ahead of both the location and the bed itself as the most important focus feature.
The team at ukBathrooms.com commissioned an independent research company to collect their data. A total of 1,721 UK residents aged 18 and over were polled for the study, all of whom had booked a hotel for a romantic break within the last 12 months.
All respondents were asked “Which of the following were key priorities when choosing a hotel for your break?” and provided with an extensive list of hotel features and characteristics. The following answers emerged as the top priorities when booking a romantic getaway:
1. Luxurious bathroom e.g. freestanding bath, waterfall shower etc. – 62%
2. Central location- 53%
3. Feature bed e.g. four poster, waterbed etc. – 50%
4. In-room features e.g. mini bar, wifi, Sky TV etc. – 34%
5. Great view – 31%
All respondents who had identified a ‘luxurious bathroom’ as a key priority when booking a hotel were then presented with a list of bathroom features and asked to disclose which were most important. The majority of respondents (41%) indicated that a bath was most important, whilst a shower came in second with 29% of votes. Luxury features such as a bidet or a second sink came in third with 14% of the votes.
Peter Gregg, Director of ukBathrooms.com, commented on the results of the research: “The bathroom is very clearly an important room and one in which we like to relax and unwind, especially while hiding away with our loved one for a romantic break. From a walk in shower to a Jacuzzi bath, a luxury bathroom can make a difference to your stay abroad. What could be better than putting your feet up and soaking in a bath, after a day out shopping, exploring or sunbathing at the beach?”
He continued: “A luxurious bathroom really brings home the escape and extravagance of the accommodation, which is what so many of us are looking for. Even William and Kate’s honeymoon suite in the Seychelles featured the affluent ‘Bette One’ bath! This kind of bathroom luxury doesn’t have to be limited to hotels, though, and we expect to see top tier items featured in more and more home designs moving forward.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
