The Cruise Line Marketing Review measured 12 domestic lines against 18 criteria to determine how well they were performing using the current technologies, and how well they are prepared to move up to the newer technologies as they develop
AUSTIN – Royal Caribbean came in first of domestic cruise lines in the use of advanced marketing, according to a report by Market 21, the leading advisory firm in the use of advanced marketing tools. Royal Caribbean’s Celebrity Cruises came in second among the large cruise lines, and Azamara, another Royal Caribbean line tied for first among the Luxury lines with Seabourn. Royal Caribbean won on overall strength of performance. Some other lines were leaders in specific areas, but Royal Caribbean posted a strong across the board performance. They will have to remain on guard to keep up with competitors moving ahead with innovations such as: Norwegian, Crystal, and Disney.
The report shows the strengths and weaknesses of the individual lines and the opportunities that are possible for both the individual lines and the industry as a whole. Reaching out to the customer in the manner in which they expect/desire to be addressed is important for current customers and to expand the customer base.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
