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European Destination of Excellence 2022 shortlist announced

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One Turkish and two Danish destinations named on the shortlist for this year’s competition.

The European Commission announces the three shortlisted destinations for the European Destination of Excellence (EDEN) 2022 competition. This initiative rewards the best achievements in sustainable tourism and green transition practices in smaller destinations across Europe.

Gürsu in Turkey and Middelfart and Thisted in Denmark convinced the panel of independent sustainability experts with their applications and were chosen ahead of 40 other applicant destinations. The winner of the 2022 award will be selected from this shortlist of three. Find out more about each of the shortlisted destinations here.

The European Destinations of Excellence is an EU initiative, implemented by the European Commission. Its aim is to recognise and reward smaller destinations that have in place successful strategies to boost sustainable tourism through green transition practices. The competition is founded upon the principle of promoting the development of sustainable tourism in destinations which brings value to the economy, the planet and the people. The initiative covers EU countries as well non-EU countries participating in the COSME programme. The competition addresses smaller tourism destinations which can showcase their outstanding achievements in sustainability and inspire other tourism destinations in their green transition.

In order to compete for the 2022 European Destination of Excellence title, destinations were asked to demonstrate their best practices in sustainable tourism and green transition. In the next step, the three shortlisted destinations will be asked to present their town’s candidature in front of the European Jury. The European Jury will select one winner, the European Destination of Excellence 2022, which will be awarded in November 2021. 

The winning destination will be positioned as a tourism sustainability pioneer committed to the European Green Deal objectives and will receive expert communication and branding support at the EU level throughout 2022.

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