momondo found Britons rate good food one of the most important ingredients for a happy holiday, analysing the survey data from 1,000 Britons on attitudes around food and travel.
Travel site momondo finds bad food ruins a break for 54% of Britons. Britons rate Italy, then France and Spain as best foodie nations. Almost 10% eat more when returning home.
With ample opportunities to munch on mince pies, snaffle sausage rolls and consume chocolate, Christmas is the one time of year most Brits traditionally overeat.
Yet according to new consumer research this week by popular travel search site momondo.co.uk, Britons prioritise food, wine and dining out all year round – with 14% claiming they prefer to spend their additional income this way.
momondo also found Britons rate good food one of the most important ingredients for a happy holiday, analysing the survey data from 1,000 Britons on attitudes around food and travel.
As 38% of Britons stated fine fare was of the highest importance, for a brilliant break. And bad gastronomy in a resort or city can ruin a trip for 54% of Britons. In fact, more Britons stated gruesome grub spoils their travels, than those citing bad weather having the same effect at 50%.
Around the world in 80 dishes…
Britons surveyed by momondo also crowned Italy as the greatest gastronomic nation, with 31% stating they viewed it the best worldwide country for food.
Following in joint second were Spain and France, each with 19% of Brits voting the countries’ cuisine best.
Yet only 4% of Britons voted Germany a grand gourmet destination, with just 1% of Brits voting for other nations Norway, Sweden and Russia.
With UK capital London boasting some 65 Michelin-starred restaurants however, it appears we Brits still commend our own cooking at home. The UK claimed 29% votes from Britons, as offering the best food worldwide.
How our foreign feasting impacts our everyday
And ever wondered perhaps why we have adopted so many diverse cuisines in the UK with relish? Well, 15% of Britons surveyed by momondo stated they enjoy continuing to eat the same food and wine they sampled on their holidays abroad, on arriving back to the UK. And 9% of Britons admitted to actually eating more food on their return to make returning from the holiday easier.
Better renew that gym membership then.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.