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Plus Ultra Líneas Aéreas signs Discover the World as UK representative

As part of the agreement, Discover the World will develop trade, corporate and VFR revenue opportunities alongside offering sales and marketing Support.

SCOTTSDALE, AZ – Plus Ultra Líneas Aéreas, a Spanish scheduled carrier serving a network of long-haul routes from Madrid’s Barajas airport, has appointed Discover the World as its representative for the United Kingdom market. As part of the agreement, Discover the World will develop trade, corporate and VFR revenue opportunities alongside offering sales and marketing Support.

Aiden Walsh, head of Airline Development at Discover the World stated, “We are delighted Plus Ultra has put its confidence in Discover the World for the UK market. As part of our remit, we will work with our trade partners to promote sales for the airlines’ routes to Lima (Peru), Caracas, (Venezuela), Bogota and Cartagena de Indias (Colombia), Santo Domingo and Samaná (Dominican Republic) via Plus Ultra’s hubs in Madrid and Tenerife. Foreign travel is experiencing a strong upturn following the lifting of Covid restrictions and we look forward to working with the diaspora communities, leisure operators and corporate travel partners as they seek the best deals for traveling to these amazing destinations”.

Fernando García Manso, President of Plus Ultra Líneas Aéreas stated, “The UK is an important source of visitors to Latin America, both in terms of tourism and of citizens visiting their countries of origin. Likewise, visitor numbers are expected to surge now that the worst part of the Covid pandemic is behind us. Madrid is Europe’s leading hub for flights to Latin America with providers like Plus Ultra offering strong competition both in terms of the variety of routes and  pricing. We are confident that Discover the World has the knowledge and capability to support us as we make bigger inroads into the UK market”.

After a period marked by global halt to international tourism during the pandemic, Plus Ultra Líneas Aéreas has taken to the skies once again thanks to the initiatives taken by the management to relaunch new routes and services in record time. The airline recently launched an innovative service allowing passengers to pay for their flight tickets in practical installments, facilitating travel for those who cannot afford to do it in a single payment.

Plus Ultra Líneas Aéreas is on course to increase passenger numbers by 47% in 2022 as compared to before the pandemic, which will also lead to an increase in turnover in comparison to previous years.

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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